The word design have a very scat­tered applications—as a verb, a noun and an adjective—many of us does not seem to fully grasp the goal of design. Design plays a crucial role in communicating message to the au­di­ence. A great design will generate inter­est thus encour­aging the au­di­ence to exam­ine the con­tent of your message.

Web au­di­ence show a rel­atively short at­tention to posts and articles they find on the inter­net due to the massive amount of information avail­able. To go through ev­ery article in detail would be too time consum­ing, that is why the au­di­ence skim through, and yes, sometimes the good articles are mis­sed.

The goal of minimal design is to strip away unnec­essary design el­e­ments from your design, unnec­essary design el­e­ments that will only confuse the au­di­ence rather than keeping them inter­ested.

You know you’ve achieved per­fection in design, not when you have noth­ing more to add, but when you have noth­ing more to take away.

antoine de saint-exupéry

The common mis­conception about minimal design that it is used to focus the au­di­ence to the con­tent of the website rather than the vi­su­al presentation of the design. That is simply not true at all. Minimal design, like all design principles is to compli­ment and enhance it’s con­tent rather than to shift the au­di­ence’s at­tention to the con­tent.

Once a good design catches the at­tention of the au­di­ence, the au­di­ence will nat­urally find inter­est in exam­ining your con­tent. Minimal design merely does that more quickly than oth­ers due to the na­ture of the design.

Minimal design aims to de­liv­er a clear and di­rect message across to your au­di­ence. Cramming all the information you can find will only make a bad im­pres­sion on the au­di­ence and very of­ten the au­di­ence becomes uninter­ested and leaves.

Design is all about simplifying our life, enabling us to accomplish tasks more ef­fectively. If your prod­uct does that, I don’t see why your au­di­ence will not trusts you and return for more.