The­re has been quite a discussi­on go­ing on af­ter Mike David­son’s re­marks on how peop­le pre­fer the much sim­pler, mobile versi­on of a si­te.

First, how much bet­ter so­me compa­nies’ iPhone apps are than their web si­tes, as if the compa­ny is somehow so much more gifted at cre­ating iPhone apps than web pages.

The compa­nies are not more gifted in de­si­g­ning for a smal­ler screen but rather the tiny screen has forced them to show only the most important in­formati­on and cast away the un­important and use­less in­formati­on—the con­tent its­elf—leav­ing only the con­t­ents wi­th less or no dis­tracti­ons.

It might be arrogant of me to pre­dict the fu­ture of the web wi­th virtually no data to support my view but I see the fu­ture of the web—or at least I hope it will—to beco­me a place whe­re con­tent webs­i­tes will give emphasis to con­tent. As silly as it alre­ady sounds re­ading what I just wrote, today’s webs­i­tes are dictated by adver­tise­ments whe­re they spam you wi­th end­less, annoying ads. To make sure that they are able to bombard you wi­th as many ad im­pressi­on as pos­si­ble, they make a seem­ingly simple task 2 to 3 times har­der to do.

What I’m sugge­st­ing isn’t that the fu­ture of webs­i­tes would look li­ke the many mobile coun­terpart of their webs­i­te, but rather a much focused and clean in­terface wi­th just one quality adver­tise­ment. One adver­tise­ments might seem too lit­tle but the adver­tise­ment will get 100% at­tenti­on from the view­ers rather than bombard­ing them wi­th 3 or 4 sec­ond grade quality ads that one and only spot can be sold at a much high­er pri­ce. Wi­th less ad dis­tracti­on, the amount of visi­tors will only con­tinue to incre­ase which in turn can bring up the pri­ce of that sing­le ad spot.